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There are many routines for rural cottage products: "Wanghao denim", "Yueli Yue", etc.
"Wang Hao cowboy" "Yue Li Yue" "Wow! Potatoes". . . The longest road in the world is the routine of the rural "cottage products"...
Near the Spring Festival, consumers in rural areas often like to buy gifts at the market, but at this time, before buying, you must carefully identify whether the things you buy are counterfeit or cottage products.
Not long ago, the "Top Ten Consumer Infringement Incidents of 2018" jointly selected by the Supreme People's Procuratorate, the Ministry of Public Security, the China Consumers Association, the All-China Lawyers Association and the Central Radio and Television General Station were released to the whole society, among which "the cottage goods in the countryside" This phenomenon is among them.
In 2018, CCTV 3 15 evenings and a number of media reports, consumer goods in the rural consumer market has become "eliminating waste." There are often cottage items on the shelves in the countryside that make people laugh and cry. They are imitated by the merchants as "a vivid and vivid", it is difficult to distinguish between true and false.
After 3 15 exposure, some manufacturers were investigated and punished.
Almost a year has passed. Now, in 2019, is the phenomenon of counterfeiting in the rural consumer market still widespread? The CCTV financial channel "Consumer Proposition" column reporter first visited some rural markets in Hebei Province.
“Chengde Almond Dew” or “Lulu Almond Dew”?
In this store, there are two almond dews placed together, not only in the shape of the package, but also the image and movement of the image spokesperson.
The store owner told the "Consumer Claims" reporter, whoever is cheap, who sells well, because many rural consumers simply can't distinguish the difference between brands.
"Six kernel walnuts" or "six walnuts"?
Another walnut-like product similar to “six walnuts” – “Liu Ren Walnut” is also sold at the rural market.
Store owner: the city can not sell, mainly sold to rural areas
After many visits, the "Consumer Claims" reporter learned that the almond and walnut milk sold in these stores are mainly from the wholesale of Huabei Food City in Shijiazhuang City.
In North China Food City, a stall owner told reporters that the city can not sell their goods, these products are mainly sold to rural areas.
“Yueli Yue”, “Yueli Olympics”, and “Australian Yue”
In a rural market in Hengshui City, Hebei Province, the reporter found a variety of biscuits similar to the well-known biscuit brand “Oreo” – “Yueli Yue”, “Yueli Olympics”, “Australian Yue”, “Olitz” ".
The store owner said that because of the relatively large brand awareness of Oreo, its special packaging has left a deep impression on many consumers, so many merchants are surrounded by the packaging of Oreo biscuits. And the name of the idea, I hope to be able to hot spots, hit the ball, in order to improve their sales.
In particular, "Cantonese Olympics" and "Yueli Yue" two highly similar biscuits, all from the same origin: Mafang Village, Hequ Town, Ningjin County, Xingtai City, Hebei Province.
On January 29, 2019, the reporter went to Mafang Village, Hequ Town, Ningjin County, Hebei Province. Here, we found the manufacturer of “Yueliao” products – Hebei Mars Kangda Food Co., Ltd.
In the courtyard of the factory, the reporter saw a truck that was being loaded, and all kinds of food on the car were neatly arranged. Among them is this biscuit called "Yue Liao".
Also in this village, in another factory, Hebei Tengfeng Food Co., Ltd., the reporter saw the samples placed by the manufacturers, including the "Yueli Yue" biscuits that I saw before.
The person in charge here told reporters that they have been doing products such as “Yueli Yue” for many years. Their trademarks are actually called “Nono” and “Yueli Yue” is just the name of the goods.
Head of Hebei Tengfeng Food Co., Ltd.: Yueli Yue is the fastest selling.
Reporter: Is this trademark selling nothing?
Head of Hebei Tengfeng Food Co., Ltd.: Nothing.
Reporter: Guangdong Li Yue is not a trademark? Even the product name?
Head of Hebei Tengfeng Food Co., Ltd.: Well.
"cottage food" is a flood of famous brands
In a 5.5-yuan casual food retail store in the rural market in Hebei, the reporter saw a lot of famous brands.
Hao Liyou produced a fries called “Ye! Potatoes”, and there was such a “wow! potato” fries on the market. The packaging was hard to distinguish between each other.
Look at these two cookies with the words "3+2". Can you guess which one is produced by a well-known company, and which one is produced by a small factory?
This biscuit called “Sweet Spot” is very similar to the famous biscuit brand “good food”;
This casual food called "Shumeimei" will be regarded as a well-known brand "slippery plum" if you don't pay attention;
This puffed food called “Duoduo” seems to be the other famous brand “a lot of fish”.
This puffed food called "Miao Cang Jiao" is very similar to the "Miao Cang Corner" of the well-known brand.
Hao Liyou produced the "Mushroom Gu Li", and the reporter saw a similar "Mushroom Angel" in the market;
Want Want Group produced the "Wangwang Xiao Crisp", the reporter saw the "prosperous villain crisp" in the market.
"乖乖兔" "小玉兔" "Little White Rabbit"
In January 2019, when the reporter surveyed the rural market around Qiqihar City in Heilongjiang Province, it was found that the candy sales here were very hot.
"Little White Rabbit", "Little Jade Rabbit" and "Rex Rabbit", they are not only very similar in color design, font size and pattern style from the packaging paper, but also very similar in name, and the price is only per kilogram. Between 7-8 yuan.
Through the enquiry of these candy packages, the reporter found that this milky candy named “Xiaoyu Rabbit” was produced by Jinshuifang Candy Factory in Lishui County, Shandong Province. The factory is located in Linyi City, Shandong Province. The company was established in 2012. It only operated for 7 years and the registered capital was 300,000 yuan. In terms of scale, it is a small factory.
The production enterprise of this "Hun Rabbit" is Shandong Rizhao Yingshang Food Co., Ltd., which is located in Guozhuang Village, Guozhuang Town, Jixian County, Rizhao City, Shandong Province. It was established in 2017, less than two years ago, with a registered capital of 50. Wan is also a small factory.
This "Little White Rabbit" toffee, produced by Shandong Dongying Jinlu Food Factory, is located in Anwang Village, Guangrao Town, Guangrao County, Dongying City, Shandong Province. The establishment time is 2007, and the registered capital is only 90,000 yuan.
"Consumer Proposition" reporter found that in December 2017, the former Shandong Dongying Food and Drug Administration had issued three batches of unqualified food, two of which had food safety problems, namely Shandong Dongying Jinlu Food Factory. .
These packagings and their names are very similar to those of the "big white rabbit" toffee produced by the 100-year-old Guanshengyuan. All of them come from companies with short establishment time and small registered capital.
Why is the rural area the hardest hit?
From May to September 2018, the China Consumers Association organized a nationwide rural market survey and found that among the 155 rural market, 87 markets were suspected of counterfeit products, and 73 markets had “three no” products. There are counterfeit products in the market, outdated products exist in 27 markets, and the problem of cottage goods is prominent. The cottage goods have seriously harmed the health and life safety of rural consumers.
Why are these places to be the hardest hit areas? Pi Xiaolin, director of the Commodity Service Supervision Department of the China Consumers Association, analyzed the reasons.
Pei Xiaolin, director of the Commodity Service Supervision Department of the China Consumers Association: It should be said that the rural market supply level is indeed relatively poor. From the upstream supply management management process, it should be said that the source is unknown, and the source management of the goods is not in place; The two are in the market. Because the main body of the operation is particularly large, the management system of the market itself is not standardized. There are few market managements with special norms, so there are more fakes inside; the third is also very important. The reason for the rural consumers is that they are lacking in the ability to identify and discriminate.
In the report of the 19th National Congress of the Communist Party of China, General Secretary Xi Jinping pointed out that the issue of agricultural and rural peasants is a fundamental issue concerning the national economy and the people's livelihood. It is necessary to always solve the problem of "agriculture, rural areas and farmers" as the top priority of the work of the whole party and implement the strategy of rural revitalization.
At present, the situation of counterfeit and shoddy products and the proliferation of cottage products in the rural consumer market is very common. This requires the market supervision departments to take seriously the problems existing in the rural market, such as standardizing the system, clearing the source, strengthening the rectification, and cleaning up the cottage products. Allowing rural consumers to enjoy a quality and guaranteed life is also an important task in realizing the rural revitalization strategy.
Festival spending reminder
Be sure to polish your eyes when you buy something. Always pay attention to the difference between the trademark and the product name. Ask the price difference.
Editor in charge: Zhao Lu RF13155
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