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    Facebook wants to "change face". Netizen is happy: You are not copying WeChat.

    2019-03-11 07:36:05

    Daily economic news

    Remember the overwhelming pressure of public opinion that Zuckerberg faced at this time last year?

    User privacy disclosures, big data mining user habits, fake news rampages, and even interference with elections. . . Although Zuckerberg’s hearings in the United States and Europe are self-incriminating, the Facebook (Facebook) with 2.3 billion users can’t get rid of the nickname, and Zuckerberg himself is also known as the “Zha Nan”.

    On March 7th this year, Zuckerberg published an open letter on his own Facebook page, announcing Facebook's future direction of reform: from a platform for public discussion to a social software with more privacy.

    Xiaoza said in the letter that in the past 15 years, Facebook has been trying to help people connect with the larger world. But nowadays people are more eager for intimate social interactions between acquaintances and more emphasis on privacy. Facebook's features will also change as people's needs change, focusing on enhancing dialogue between one-on-one or group members.

    In addition, Zuckerberg also expressed the hope to join mobile payment, e-commerce and other functions in the future Facebook, so as to get rid of the profit model that relies on advertising revenue.

    An acquaintance social, group conversation, mobile payment, e-commerce. . . . . . Zuckerberg's revised design has led many people to think about the social software of another billion-level user.

    Some netizens said straightforwardly, "Your future revision is conceived... How is it like copying WeChat."

    The US technology media is even more rude, "Facebook wants to be a WeChat!"

    Every time Xiaobian noticed, this is not the first time Facebook has imitated Chinese Internet products. In November 2018, Facebook released an audio and video software, Lasso, which was also widely regarded by the US media as a pixel-level "clone" of Tik Tok.

    More than a decade ago, the intranet (Renren.com) copied the Facebook from the layout to the interface style. Now Facebook has to refer to the product design of Vibrato and WeChat. No wonder Forbes magazine exclaimed: China and the United States Internet industry competition, offensive and defensive momentum is also different!

    Xiaozha Open Letter Announces Transformation Plan

    Zuckerberg wrote in the letter:

    “In the past 15 years, Facebook and Instagram (pictured, already owned by Facebook) have helped people interact with more people in the cyberspace, express their opinions or share their interests. This crowded scene is equivalent to the real city. Central Square.

    But nowadays people are increasingly eager for private connections in the digital world, which is equivalent to talking to friends in the living room. When I think about the future of the Internet, I believe that a privacy-centric communication platform will replace today's open platform.

    Today we have seen that private messages, short stories and small groups are the fastest growing online communication areas for users. Many people prefer intimate relationships with one-on-one or a few friends. People are more cautious about what they share, and we all want to be able to make online payments securely. ”

    In business model, Zuckerberg also said that it will provide users with secure and high-speed payment services as soon as possible, and explore enterprise office, e-commerce and other application scenarios. In terms of user privacy protection, he promised to provide encrypted dialogue channels at any cost, ensuring that Facebook itself cannot access and store the user's private conversations, and that the “read after burning” function allows users to destroy the conversation records in time.

    Although the prospects sound very good, netizens don't seem to buy it:

    Someone said: "You are already the wealthiest social giant in the world. Please say goodbye to the business of advertising bombing and privacy sales. Please come back to the original intention of Facebook in the early days of 2004: that is, bring people together and let The global village has become smaller."

    There are also netizens who don’t give face, “Why can’t we block you on Facebook?”

    To learn WeChat, first remove the advertisement

    After the open letter was issued, the New York Times pointed out sharply that Zuckerberg’s vision for the future social network has long been turned into reality by WeChat: WeChat allows people to send each other through one-to-one text, audio or video calls. information. Users can also set up groups of up to 500 people on WeChat.

    The Wall Street Journal believes that Facebook's over-reliance on commercial and political advertising not only affects the user experience, but also makes Facebook vulnerable to controversy. Compared with the overwhelming advertisements that Facebook users see on the timeline, WeChat users generally only have one or two advertisements per day in their circle of friends, which is very modest.

    In the 2019 WeChat open class, Zhang Xiaolong even explained why WeChat insisted on not setting up screen ads.

    "If you are the best friend with WeChat... You don't want you to talk to your best friend, look at the advertisement on his face first, then take it down and talk to him."

    Every time Xiaobian notes, the main reason behind this is that WeChat and Facebook are different sources of income for major US Internet companies: American technology companies are used to advertising as a top-heavy source of income, and WeChat as a “national APP” "The source of income is diversified, so it can also greatly reduce advertising and make the interface more concise and clean.

    WeChat allows people to shop, play games, pay for water and electricity, and order takeaways within the app. WeChat receives commissions from many services. At the same time, the size of WeChat's personal wealth management products can not be underestimated in the case that its payment system is very popular. According to the data released by Tencent Wealth Management University, as of the third quarter of 2018, the amount of funds managed by Tencent Wealth Management Platform has exceeded 500 billion yuan, with over 150 million users.

    According to Facebook's fourth-quarter earnings report, advertising revenue in the last quarter of 2018 was $16.6 billion, up 30% year-on-year, and advertising orders increased by 34% year-on-year. In the fourth quarter of last year, Facebook's total operating income was $16.9 billion, which means that advertising revenue accounted for as much as 98.2%.

    Zuckerberg hopes that Facebook will develop revenue sources such as mobile payments and in-app purchases in the future, which will dilute the influence of advertisers.

    American companies learn Chinese Internet experience

    In November 2018, Facebook announced the launch of a new short video software, Lasso.

     Lasso interface example

    Lasso interface example

    The software launched by the Facebook video engineering team was “smirked” by industry insiders. Every note noted that this software only allows users to record short videos within 15 seconds. The software claims, "Whether it's music, fashion, fitness or funny content, you can share it with your friends here."

    However, the comments of the industry are not welcome. "This software basically wants to imitate Tik Tok." Facebook wants to pretend to keep up with the trend of teenagers."

    However, the reality is very cruel. When Facebook released the software, Tik Tok’s downloads in iTunes have already reached the fifth place in the United States. According to a market research data, only 5% of teenagers aged 18-24 in the United States said they would search for popular music or entertainment videos through Facebook.

    Forbes magazine believes that Facebook's only transformational opportunity lies in the fact that WeChat hastened to "slap the ground" when the US is not stable.

    At present, limited by bank cooperation and payment licenses, only about 2% of all netizens in the US have used WeChat payment. Only Americans who are in the Chinese community or who have come to China recall the use of WeChat payment. If Facebook can quickly win the complicated payment licenses in the US and Europe, it will have a chance to get a chance.

    However, Forbes magazine also acknowledges that from the trend of the development of the global Internet industry in the past decade, American technology companies have gradually fallen behind in innovation. Therefore, it is not surprising that giants such as Facebook have begun to learn about the business model and product design of Chinese Internet companies.

    Hot searchFacebook WeChat Campus network

    Editor in charge: Wang Li RF12967

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