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    What is the money for the Spring Festival in the Year of the Pig? Golden Week retail, catering breaks trillion

    2019-02-11 07:03:00

    Xinhua Net Yu Jiaxin

    Just past the "Golden Week" of the Spring Festival of the Year of the Pig, there are many consumer highlights. According to data released by the Ministry of Commerce on the 10th, during the Spring Festival, the sales of retail and catering enterprises nationwide exceeded 1 trillion yuan, and emerging consumer highlights such as online consumption, customized consumption, experience consumption, and smart consumption were numerous.

    According to the monitoring of the Ministry of Commerce, from the New Year's Eve to the sixth day of the first month (February 4th to 10th), the national retail and catering enterprises achieved sales of about 100.5 billion yuan, an increase of 8.5% over the Golden Week of the Spring Festival last year.

    Commodity consumption is more important. According to the monitoring of the Ministry of Commerce, sales of traditional new year goods, green food, smart home appliances, new digital products, and local specialty products maintained rapid growth during the Spring Festival Golden Week. The sales of key monitoring entrepreneurs in Anhui and Yunnan increased by about 15%. The sales of green organic foods in key monitoring enterprises in Baoding and Hubei Qianjiang increased by 40% and 18.6% respectively. Shopping malls, outlets and other emerging businesses that integrate shopping, catering, entertainment and other functions are favored by consumers. The major e-commerce platforms adhere to the Spring Festival and do not fight, so that consumers can enjoy convenient online shopping services during the holiday season. The sales of an e-commerce platform during the Spring Festival increased by about 40% year-on-year.

    Food and beverage consumption is more interesting. New Year's Eve, reunion dinner, and family and friends have become the protagonists of the Spring Festival catering market, and popular and specialized catering are favored. According to the monitoring of the Ministry of Commerce, the catering enterprises around the world have a hot booking, and the Yangzhou key catering enterprises in Jiangsu have booked more than 4,000 tables for the New Year’s Eve dinner, and nearly 40,000 people’s New Year’s Eve “below the restaurant”. During the Spring Festival, the sales of key monitoring catering enterprises in Beijing increased by more than 10% year-on-year. Many catering companies and online platforms have launched services such as finished products and semi-finished products for dinner, and chefs to produce New Year's Eve dinners. The order volume of a large-scale take-away platform has increased by 107% year-on-year.

    Experience consumption is more popular. Experiential consumption such as leisure travel, movie viewing, and folk activities is becoming more and more popular. In the six days before the holiday, Sanya's eight scenic spots received more than 800,000 tourists; Inner Mongolia received 4.762 million tourists, a year-on-year increase of 14.6%. The national movie box office exceeded 5 billion yuan, and a large number of domestically produced movies were well-known and well-known. The Palace Museum held the "Full Years in the Forbidden City" event, which received nearly 500,000 visitors during the festival. Beijing Ditan and Longtan Temple Fairs receive 280,000 visitors a day. The Shanghai Yuyuan New Year Folk Art Lantern Festival receives more than 200,000 visitors a day.

    The Ministry of Commerce monitoring data also shows that the market for daily necessities during the holiday season is running smoothly. The price of rice and flour in 36 large and medium-sized cities was the same as that of the week before the festival, and the price of vegetables increased. The average wholesale price of 30 kinds of vegetables rose by 4.4% compared with the pre-holiday.

    Hot searchGolden Week Catering company Year of the pig

    Editor in charge: Li Limeng RF13188

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