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    Platform commissions eroded business profits.

    2019-03-14 10:37:17

    Securities dailyXia Fang

    On March 11, Zhang Mao, director of the State Administration of Market Supervision, responded to a reporter's question at the Second Session of the 13th National People's Congress, saying that online catering is the scope of food safety supervision. When asked if Zhang Mao himself had to take delivery, he replied: "I have not ordered it."

    Zhang Mao’s phrase “No Selling Out” has caused many speculations from consumers. “Is it that Zhang does not need to take out the food itself, or does he not trust the takeaway?”

    In fact, for office workers, point delivery seems to be commonplace. From the data in recent years, the take-away industry has also increased year by year, and has formed a "takeaway economy", and the takeaway brother travels through the streets of the city. However, for most consumers, point-to-sale is part of their lives, but is it safe to take out? Is the food eaten healthy? Such doubts have never faded.

    As a member of the take-out army, the "Securities Daily" reporter interviewed the industry practitioners with questions. In their view, they did not order takeaway because they did not trust, they did not understand whether the restaurant did something good.

    Liang Shu, president of Meizhou Dongpo, said in an interview with the Securities Daily that the current take-out platform in China only meets the basic needs of consumers. In the future, consumers will be assured that eating and eating will become a new demand.

    Last year's take-away income was 471.2 billion yuan

    According to the "China's Sharing Economy Development Annual Report (2019)" (hereinafter referred to as the report) issued by the National Information Center, the report shows that in 2018, China's shared economic transaction volume reached 294 billion yuan, a year-on-year increase of 41.6%, maintaining a high-speed growth trend. Among them, as a typical format of the sharing economy, the report focused on the online take-away market. In 2018, the number of online take-out users was about 360 million, and the penetration rate among netizens increased from 16.5% in 2015 to 45.4% in 2018. In terms of market share, the US group’s takeaway in January 2019 has exceeded 64%.

    The online take-away market has developed rapidly and has become an increasingly important new format in the catering industry. From 2015 to 2018, the average annual growth rate of online take-away income was about 117.5%, which was 12.1 times that of the traditional catering industry. In 2018, China's online take-out income was about 471.2 billion yuan, which increased the proportion of the national catering industry's income from 1.4% to 10.6. %.

    In fact, along with the development of the take-away industry, the chaos in the industry also has huge hidden dangers, and the mess is often exposed.

    On March 5th, a customer in Chenghai District, Shantou, Guangdong Province, through a certain take-out platform, bought more than 40 cockroaches when purchasing duck plaques. The incident immediately triggered a hot discussion among the netizens, and was once on the forefront of Sina Weibo.

    For the current problems of selling abroad, Liang Shu said that China's take-away market has a large growth rate, but the profits of the merchants are very thin, and the take-out platform is all discounted. This is problematic.

    In addition, in China's food industry analyst Zhu Danpeng, the reason why my foreign selling platform is so hot is because it solves the new generation of "lazy" life, and the take-out can save boys time to play games, while girls With makeup time, however, the better the takeaway business is not a good thing for the society.

    Catering business takeout profit is meager

    It is worth mentioning that the food and beverage takeaway is so hot, but for the business, it does not make money, it can be said to be meager profit.

    According to the "Securities Daily" reporter, the take-out business of Meizhou Dongpo began as early as in the 1990s. "At that time, our own people went to hospitals and other places to send takeaways. Now it is the platform to do this business. We The take-out is about 40% per year, and the growth rate is large, but the profit is reduced. Because the commission is high, and the platform discount, the packaging cost is large.” Liang Wei told reporters that the take-away packaging materials also caused a lot. The resources are wasted, but I don't know how to solve them.

    In the eyes of the industry, the discounted sales of the take-away platform undoubtedly swallowed the profits of the merchants, which is also one of the factors leading to the decline in the quality of the takeaway food.

    “The platform commission is up to 23%, and the catering company’s profit is 17%. With the increase in prices, the profits of catering businesses have become meager.” Zhu Danpeng said that in the case of meager profits, the quality of the ingredients of the merchants will be difficult to guarantee, they will The shoddy charge caused food safety problems.

    For the current discount on the sale of food and beverage takeouts, Liang Wei said that the price of the takeaway platform should be real. It is okay to provide a service fee for the service. In Los Angeles, the price of the takeaway will increase by 30% because the platform gives you A service is provided. And our takeaway is very cheap, 10 yuan of takeaway food business does not make money at all.

    At the same time, Liang Wei suggested that consumers choose branded catering enterprises when ordering foods. “Beijing's catering regulation is very strict. Outside the enterprise self-inspection, the regulatory authorities conduct random inspections. Therefore, the quality of branded catering enterprises can be guaranteed. Liang Shu said that if the take-away platform allows consumers to see the ingredients made by Ming Kitchen Bright Food through technical means, it will eliminate the distrust of consumers' food and beverage outlets and facilitate the development of takeaway food and beverage.

    In Liang Shuming's view, at present, food and beverage take-out has cultivated consumer habits. At present, it only solves the problem of fast-selling. The take-away is just what is needed, and the people's livelihood is done. It is necessary for the government to increase investment and supervision. I believe that our takeaway catering industry must be in the era of high quality and high brand development.

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    Editor in charge: Li Limeng RF13188

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