The trend of the consumer revolution, the giants accelerate the layout of new car retail (beneficiary shares)

1comment 2019-04-15 06:46:03 source:Financial sector website Just do it next week! Steady!

With the rapid upgrade of technology, new automotive retail will accelerate digital and user-centric metabolism from infrastructure and supply chain to omnichannel.

Recently,Huge group(Quotes601258,Medical stock) announced the signing of a cooperation agreement with the new cooperation Ruitong and Penny, and the three parties will jointly createNew retailNational carE-commerceChain project, willInternet carThe e-commerce model is promoted nationwide. In fact, since 2015, the slogan of the sinking of the automobile industry has begun to blow, and the new retail of automobiles can better explore the potential of the sinking market. In recent years, more and more Internet, technology and automobile companies have paid attention to new retail of automobiles. Since 2019,AliThe layout of Jingdong and many car companies has shown an accelerated trend. Cross-border and joint, traditional car companies and Internet giants frequently hold hands.

In 2018, China's auto market experienced the first negative growth in 28 years. The major auto companies are paying more and more attention to the sinking market. The third and fourth-tier cities and even the vast rural areas are becoming new incremental markets, which is a good new car retail platform. Message. In addition, from the perspective of industry development, domestic cars will usher in the biggest revolution in a hundred years, including the technological revolution to the consumer revolution. Cars have moved from the product-oriented seller market to the consumer-oriented buyer market. With the rapid upgrade of technology, new automotive retail will accelerate digital and user-centric metabolism from infrastructure and supply chain to omnichannel.

On the policy front, cars are big items that drive consumption upgrades. At the end of January, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Finance and other 10 ministries and commissions jointly issued the "Implementation of Optimized Supply to Promote Steady Growth in Consumption and Promote the Formation of a Strong Domestic Market (2019)", clearly identifying more measures to promote automobile consumption. Encouraged by a series of policies, car sales in the sinking area are likely to usher in a new wave of growth.

In terms of layout, automobile consumption is of high economic importance and will improve marginally in the second half of the year. It is recommended to pay attention to the layout of new car retailListed companySuch as a huge group,Guanghui Automobile(Quotes600297,Medical stock),Shenhua Holdings(Quotes600653,Medical stock), and spent 23 millionDollarInvesting in happy carsKunlun Wanwei(Quotes300418,Medical stock), happy car has joined TaobaoSuningExplore new ways to retail new high-end used cars.

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Keyword reading:car

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