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FAW Volkswagen's new sub-brand will be released on February 26

2019-01-10 12:48:43

Easy car Wei Lai

Recently, it was learned that the German Wolfsburg will release a new sub-brand of FAW-Volkswagen on February 26th. The business scope of FAW-Volkswagen Automotive Co., Ltd. has been changed to Volkswagen, Audi and Jetta series passenger cars, etc. The new brand will be named Jetta.

The third brand will be part of the new sub-brand of the Volkswagen Group of Volkswagen Group, which will be operated as the third brand of FAW-Volkswagen. Its model is produced and sold by FAW-Volkswagen and placed in the Chinese market. At present, preparations for the new brand are underway, and the production and marketing system has been basically completed. It is produced by FAW-Volkswagen Chengdu Branch and is expected to launch a new LOGO.

At the product level, the new brand will be built around the needs of the Chinese market, starting with three products. It is reported that the product plan will include cars and SUVs, of which the car is expected to be discontinued Jetta, the car will be owned by the new brand, or will be brand new. The development of new brand products will be led by the German side, bringing together the global resources of the Volkswagen; fully applying the Volkswagen Group's globally shared vehicle-making technologies, processes and platforms, and adopting globally consistent quality assurance standards. In the sales model, the new brand will rely on the mass brand channel resources to establish an independent and innovative network model, which will exceed 200 in 2019.

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Editor in charge: Yuan Honglei

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