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Baojun 730 repeatedly exposed the quality defects. The former "God Car" is now the first in the market.
China News Weekly Chen Yaying
As a “grassroots car enterprise” with annual sales exceeding 2 million vehicles for four consecutive years, SAIC-GM-Wuling has been repeatedly exposed in recent years due to quality problems such as gearbox damage, abnormal noise, and rusting of the body.
In 2018, SAIC-GM-Wuling struggled to hold 2 million vehicles, but behind it, the brand and quality "makeup" have begun to fade.
according toSAICAccording to the latest data released, in February, SAIC-GM-Wuling sold 99,012 units, down 36.12% year-on-year; from January to February, the cumulative sales volume was 259,000 units, a year-on-year drop of 27.05%. This achievement has also become the largest automaker in the SAIC Group's flag.
Behind the decline in sales, it is the unsustainable quality of SAIC-GM-Wuling. Under the general trend of improving quality, the manufacturing level of SAIC-GM-Wuling has obviously lacked its stamina. In the early days, Baojun, which relied on the upgrade of Wuling chassis, also had a stereotype of low quality, low price and shell-cutting. It is difficult to resist the pressure of market upgrade. , fell directly from the "Altar".
High volume of complaints
In the complaints of the micro-face field of the car network statistics in 2018, the top ten list of complaints on the list, SAIC-GM-Wuling accounted for two seats, of which Wuling Hongguang ranked first with 67 complaints. In the MPV market, the number of complaints on the list of 20 complaints was about 800. Among them, Baojun 730 ranked first with 147 complaints, nearly double the second in SAIC Volkswagen. According to the statistics of the car network, the number of complaints accumulated by Baojun 730 has reached 3,747.
In 2019, the case of Baojun 730 being complained by consumers continued to increase. As of March 2, on the car network platform, consumers complained that the number of Baojun 730 exceeded 34. Statistics show that the reasons for consumers complaining about Baojun 730 are mainly on the abnormal noise of the shock absorber, the abnormal noise of the engine, the abnormal noise of the doors and windows, the rust of the body, and the dislocation of the transmission. In the latest complaints, basic quality problems such as cracking of paint surface bubbles and air leakage from doors and windows have begun to appear.
The complainant, Mr. Zhou (pseudonym), said that the Baojun 730 he bought, when passing through the speed bump or the pavement, was like a falling frame, and it felt like the sound of pressing into a plastic bottle. When the car is in the direction of the ground or the direction of the low speed, the steering wheel is shaken and the entire body is shaken seriously. What is even more unacceptable is, "When the first-time insurance is done in the 4S shop, it is said that the shock absorption is abnormal, but the person in the 4S shop said that the screw may be loose, and it is really perfunctory in the past." Mr. Zhou said.
Regarding the service attitude, Mr. Li (pseudonym) seems even more uneven. According to him, he complained on the issue of shock absorption and abnormal noise on December 18, 2018, but no one responded. Quite oddly, after a few days, the car network complaint information page has actually been shown as processed. "I don't know, and now the problem with the car is getting more and more serious. Not only does the steering system have problems, but the brakes also have problems. It is too dangerous for such a car to be on the road." Mr. Li said that Baojun’s after-sales attitude is difficult. Accepted, and the 4S shop's after-sales service is not treated at all, the attitude is very tough.
The reporter found that the problem that Mr. Li encountered was not a special case. In the complaint page of the car quality network Baojun 730, the response rate of SAIC-GM-Wuling to Baojun 730 is 100%. However, in addition to the unified reply "Hello, now your questions are returned to the service station, the service station will contact you as soon as possible to verify the processing", it seems that there is no further action.
Judging from the complaints of the owners, the shock absorber noise and body resonance of Baojun 730 are already a common problem in the batch models. However, SAIC-GM-Wuling has not paid much attention to it so far, and it has not effectively solved the problem for the owners. presence. When the reporter interviewed the relevant person in charge of SAIC-GM-Wuling on this issue, the other party's reply is still "Please give us the contact information of the complainant owner, we will arrange the after-sales personnel to verify and deal with it as soon as possible".
The fact is that many car owners have no way to defend their rights for many years. "Car purchase in 2017, the car factory date is 2016, this issue has been complained N times, now the front of the car under the hood of a broken pipe broke, the body is rusted, the chassis and the trunk support bar and the door under the rust And the vehicle is out of the way, the center console resonance is abnormal.” Mr. Ma said that the vehicle problem has not been resolved, and the 4S shop has claimed that “the 4S shop has told the customer that the 4S shop has deceived itself to purchase the inventory car. And give a 5,000 yuan discount, but I did not enjoy this offer.
In the eyes of Baojun 730's rights defenders, the credibility of SAIC-GM-Wuling has dropped and dropped.
Low quality problem is difficult to solve
The quality is low, the service is also low quality, what is the transformation of SAIC-GM-Wuling?
The following review may prove the problem directly. According to the evaluation results of the first batch of models of the "China Insurance Automobile Safety Index" in 2018, SAIC-GM-Wuling Baojun 510 has a very poor performance in the crash test, and it is the bottom level in the same batch of test models.
In the car's active safety configuration, only the main driver's seat is equipped with airbags. In addition, there is no airbag in the whole vehicle, resulting in the occupant safety index of the car being P grade (poor).
In the crash test, the front 25% offset collision and side collision performance are poor, the roof strength is general, and the overall score is P grade (poor).
In addition, its Baojun 730 and Baojun 510's frequent AMT gearboxes are the choices of SAIC-GM-Wuling in pursuit of low cost, but they do not know how much damage it has caused to the brand. However, for the multiple problems that have arisen, SAIC-GM-Wuling has not improved or even responded positively.
At the same time, SAIC-GM-Wuling continues to emphasize that the brand is undergoing transformation and upgrading. Instead of dealing with existing issues, they began to focus on higher-end markets.
At present, SAIC-GM-Wuling is carrying out a transformation plan with a pre-investment of RMB11.5 billion. The funds are used for transformation and upgrading, to create advanced passenger car products, and to exert new efforts in new energy, intelligent network and automatic driving technology, thereby launching hybrid vehicles with a price of 200,000 yuan.
Is it expected that several high-priced models can reverse the brand's low-quality image?
In this regard, Man brother only wants to say, can you quickly resolve the complaints of consumers?
Editor in charge: Robot RF13015
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